Secretlab opens US stores in LA and Best Buy

Secretlab, a well-known maker of gaming chairs and desks, is expanding its physical retail presence in the United States. The company now sells its products inside Best Buy and has opened a dedicated store in Los Angeles.

This move is a useful signal for the wider hardware market. Many gaming accessory brands have grown through online sales, so a shift toward physical retail shows how important hands-on testing remains for buyers of big-ticket furniture and peripherals. Retail partnerships can also widen reach beyond existing online customers.

For professionals in retail, e-commerce, product marketing and industrial design, the story offers a clear lesson: channel strategy matters as much as the product. Brands that combine online convenience with in-store experiences may be better placed to win over customers who want to see a product before committing.