Huawei Pura 90 Plus curves its sides in first design look

Huawei has officially confirmed the Pura 90 Plus, opened pre-orders in China, and set an October 28 on-sale date. The company has shared its design, color options and storage configurations, while specifications remain under wraps.

The design is the notable part. Based on images from Huawei's official online store, the Pura 90 Plus appears to use curved sides, departing from the flat frame on the other Pura 90 models, while keeping the triangular rear camera. Differentiating phones within one product family without losing the core identity is a useful signal for anyone tracking how device makers shape their lineups.

For professionals following the smartphone market, the question to watch is whether specs and pricing reinforce that design story once they arrive.