Apple's four-week product launch streak starts next week

Apple is known for its September launch season, but this fall is shaping up differently. Following a packed event last month, the company has more products ahead, and next week's iPhone Duo launch kicks off what looks like four straight weeks of new releases.

For the industry, a sustained run like this is a signal. It shows how Apple is spreading its launch cadence across the season instead of concentrating everything into one event. That gives press, developers, retailers and competitors a steady flow of news to react to, and it keeps attention on Apple's hardware well past the usual fall peak.

For anyone working in product marketing, retail, app development or tech journalism, the practical question is how to plan around a longer, staggered calendar. Which approach do you think works better for launches like these?