Apple tightens App Store rules on 'nudify' AI apps

Apple has updated its App Store rules to more explicitly ban 'nudify' apps, AI tools that generate intimate images of people without their consent.

The change follows significant criticism after X users used Grok earlier this year to create nonconsensual, sexualized deepfakes, including minors. The story also notes that Apple did not remove X or Grok from the App Store.

For anyone working in trust and safety, product policy, or AI development, this is a useful signal. Platform rules are becoming more specific about generative AI misuse, and app stores are now a key checkpoint for enforcing them. Teams building or distributing image-generation tools should expect clearer scrutiny of consent safeguards and abuse prevention.

The open question is consistency: how rules are applied across large apps may matter as much as the rules themselves.