Verizon confirms $10/month fee for new iPhone Handoff

Carrier pricing is becoming part of the product story. Verizon has confirmed a $10 monthly fee for customers who want Apple's new iPhone Handoff feature, following similar moves by T-Mobile and Deutsche Telekom.

For anyone working in mobile, product or marketing, this is worth watching. When a platform feature comes with a recurring price set by the carrier, the user experience and the value proposition are shaped by more than the device maker. Expect buyers to compare total monthly costs, not just handset prices.

It also raises a question for the industry: how much of a feature's value should be paid for on top of the phone and the plan?