Nvidia says RTX 5090 isn't dead, just in short supply

Nvidia reportedly maintains that its RTX 5090 has not been discontinued, only supply-constrained. Yet the card is effectively absent from storefronts: missing from Nvidia's own store and removed from listings at multiple retailers.

For anyone tracking the PC hardware market, the gap between a company's supply messaging and what buyers actually see is the real story. Constrained supply at the top end affects system builders, reviewers, and small studios planning upgrades, and it shapes how much confidence people place in a flagship's roadmap.

It is also a useful reminder for procurement teams: availability can change faster than official statements suggest, so build timelines should account for that.

What signals are you seeing in your own sourcing?