Samsung's Galaxy AI may get a paid tier

Samsung's AI monetization strategy is becoming clearer. Galaxy AI has been positioned as a set of largely free features, and the company has long signaled that some capabilities would eventually be charged for. The timing has slipped: the change was expected in 2025 and has not arrived yet, and Samsung has not officially confirmed details.

A detailed leak from SamMobile now suggests a split model, where currently available features stay free while new features roll out across both free and paid tiers. For the industry, this is a telling example of how device makers are trying to turn AI into a sustainable revenue line without alienating existing users.

For product, marketing and strategy teams, the key lesson is transparency. Users are more willing to accept paid tiers when the existing experience is protected. Watch how Samsung communicates the final structure, because it will shape trust in AI subscriptions across the phone market.